Having a website is a great 24/7 marketing tool for the independent artist. When I first started trying to carve out my path in the music world as an adult, I never thought about having a website until I became a member of a quartet. Event planners started asking for our website information so that they could pass it along to their clients. That’s when the light bulb finally went off for me, and I realized the power of having a presence on the internet. It’s amazing that you can connect with an unlimited number of people who can potentially create a following of new fans for you amongst their friends if they like your work.
After deciding that I needed a website, I was at a complete loss on how to make one happen. A friend of mine had a small site on Register.com, so that’s where I decided to start. I hosted and built my first website using there servers and tools. What I liked about Register.com is that the templates and design tools were very user-friendly. All I had to do was drag-and-drop most of the features that I wanted to use.
I switched my domain to Homestead.com some time later after discovering that they offered the same hosting and site building services for half the price. This particular web company served its purpose well for me until I wanted to make my website more interactive with fans and to have less of a static feel. I also wanted to be able to add more web pages, submenus and e-mail addresses without incurring extra charges.
I came across an article on the IndependentMusicAdvice.com website that showed me a better and cost-effective way to achieve the look and feel that I wanted for my website. I’m currently using JustHost.com to host my domain name. From within my account, I can install and access WordPress so that I can build and arrange the pages that I want to appear on my website. All that I’m paying is a very reasonable hosting fee to JustHost while the WordPress installation is free. I really love that I can make my site as interactive for fans as I want by including like buttons wherever I want, comment posting on each page and a live Twitter or Facebook feed on each page that looks uniform. In my opinion, WordPress’ development tools aren’t as user friendly as Homestead and Register, but it’s not impossible to figure things out on your own. If you like web development, then you should have no problem figuring out how to create pages, menus and links to plugins in WordPress.